For an introduction into mass customization & open innovation in form of some brief articles, head here.
The following video (in German language) provides a brief introduction into the main topics of this site (if you do not understand German: English language videos on mass customization)
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Mass Matching: The MCPC 2009 Conference. The MCPC conference series is THE event of the international mass customization community. The 2009 conference is over, but you still can browse the conference site.
Jarmo I. Suominen, Frank T. Piller, Mitchell Tseng (Editors): Mass Matching. Proceedings of the MCPC 2009 World Conference on Mass Customization & Personalization. October 4-8, 2009 at Aalto University, Helsinki, Finland. Proceedings will be published soon. |
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Extreme Customization: Full Text Proceedings of the MCPC 2007 Conference at MIT. The conference is over, but you still can order the conference proceedings.
William J. Mitchell, Frank T. Piller, Mitchell Tseng, Ryan Chin, Betty Lou McClanahan (Editors): Extreme Customization. Proceedings of the MCPC 2007 World Conference on Mass Customization & Personalization. October 7-9, 2007 at the Massachusetts Institute of Technology. More information. |
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Interaktive Wertschöpfung: Our GERMAN textbook providing a combining theory of customer co-creation, open innovation and mass customization. Download the book here (in German language). 2nd edition 2009.
Interaktive Wertschöpfung. Open Innovation, Individualisierung und neue Formen der Arbeitsteilung. von Ralf Reichwald und Frank Piller unter Mitarbeit von Christoph Ihl und Sascha Seifert, Gabler Verlag Wiesbaden, 2. Auflage, 2009. Mehr Information And: The book in the press & blogs. |
Mass
Customization & Open Innovation News |
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Introductions into Mass Customization & Open Innovation |
The following press reports provide a good introduction into mass customization and open innovation. More recent press coverage can be found here.
Mass Customization
The Personal Touch: Mass Customization, SAP Info - The SAP Magazine, Vol. 120, September 2004: 12-16. pil2005-3.pdf, pil2005-3d.pdf, pil2005-3j.pdf
Customers as Co-Designers: The miAdidas mass customization strategy, IEE Manufacturing Engineer, Vol. 82, August 2003: 42-46. iee03.pdf
User co-creation & crowdsourcing ("interactive value creation")
Interactive value creation with users and customers. In: Anne S. Huff (ed.): Leading Open Innovation, Munich: Peter-Pribilla-Foundation 2008: 16-24. piller_2008-pribilla.pdf
Open / User Innovation
An interview with Eric von Hippel, MIT, on Democratizing Innovation. MC&OI Blog 2005 . Download.
Von Open Source zu Open Innovation, Harvard Business
Manager, 25 (2003) 12 (Dezember): 114. hbm03.pdf
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